You are probably here because you are wondering how to increase the number of leads for your SaaS. In this article, we discuss exactly this topic: how to develop a Webflow landing page effective for your SaaS. In three simple steps, learn how to set up your page, improve your message, and optimize it for a targeted audience.
The reign of SaaS
As a SaaS company, your goal is to expand your customer base and increase your revenue. In a sector where new SaaS businesses are emerging on a daily basis, only those that stand out and offer clear value will succeed.
An effective way to grow revenue and strengthen your brand is to attract new visitors to your website. Landing pages are a powerful tool for creating engaging pages that attract leads and turn them into customers. Thanks to this no-code tool, you can create a unique and efficient site without having to code. But before that, it's essential to understand a few basic principles of creating landing pages. Let's go!
Setting up your manding page
The most crucial point when creating a landing page with a high conversion rate is to provide clarity to your site visitors.
Avoid complicating things unnecessarily in the name of creativity. Your visitors should understand what you are doing as soon as they arrive on your page!
To do this, use a clear and simple site structure. Your page should follow this architecture:
- Navigation: Top part of the page with your logo and navigation.
- Hero: The most important section of the page where the user is captivated or not. Include the title, subtitle, heroic image, and first call to action (CTA) here.
- Social proof: Show your credentials to prove your legitimacy.
- Features: Key value proposition.
- CTA: Sign up button that boosts conversions.
- Pricing: Price is a determining factor for conversion.
- FAQ: Answer questions that your visitors may be afraid to ask.
- Footer: Links to other parts of your page and social networks.
We'll go through each element except for the footer and navigation, which are generally the same across the page and not specific to the landing page.
Heroes
The hero is the first section that a visitor sees after arriving on your Webflow SaaS landing page. It's the content that's visible before you scroll down (above the fold) and it's the most important part of your page. This is where visitors should be captivated.
The hero contains a title, a subtitle with a short description, an action image, and the first CTA.
Your header (title + subtitle) is probably the most important element you'll add to your landing page. According to Copyblogger, 80% of visitors read your header, but only 20% will read the rest. Write a benefit-oriented header with a clear message about what you're offering and why you're the perfect solution to your visitors' problems.
The header should be completely descriptive so that the visitor understands what you are doing in the first few seconds after arriving on your page.
Example of a bad header: All-in-one website solution for your brand.
Example of a good header: A no-code tool that helps you launch your website in seconds.
The next thing to consider is the heroic image, which should match your message. Here, you can create a strong image with supporting text, or a strong text with a supporting image. In any case, the image should help the visitor understand what you are doing and why you are the best at it. Show the result, experience, or transformation after using your service.
The last thing in this section is a strong and motivating CTA. Get your user to convert as soon as possible. A great letterhead gets the visitor to the door, but the CTA makes the deal happen. Here are some good tips on this subject:
Use action-oriented text.Keep it short.Try the first person speech.Create a sense of urgency.Make it stand out.Use words that enhance emotion and enthusiasm.
Social proof
You've probably heard the term FOMO used on Wall Street a lot. You want to show off all the big brands you work with in this section. The bigger the brand name, the more customers will want to work with you.
Even more powerful than a list of partner logos is a list of reviews. A good review from a successful CEO on your page will increase the conversion and trust of your potential customers. According to Big Commerce, over 70% of consumers check reviews before deciding to buy.
Benefits
While the aim was to describe what you do in 2-3 sentences in the header, this section is for a more thorough description. This is also the section that will cover most of your page.
Here, you should list your most important benefits that support your key value proposition. Each perk is like a mini-title. It should contain a header that grabs the attention of visitors - a short paragraph that explains the value and the image that supports the message.
A good practice when writing about benefits is to disclose different use cases for your service. If what you're offering is very complex and would take forever to explain, try using a video instead. Create a short demo of your service in action to help users understand how it works.
CTA - Call to action
As already stated, content brings your visitors to the door, but a strong CTA turns them into customers. Julien Shapiro writes in his startup manual to think of your CTA as the next action step to realize the claim in your header.
The aim is to create strong and clear CTAs across the page. You don't want to sell too much, but having 2-3 modified CTAs is a good rule of thumb. Here is a list of a few examples:
Pricing
It doesn't matter what you offer - price is the final factor for a conversion. However, opinions are divided on adding rates to the landing page.
Including rates and all of your pricing tiers provides a great overview of your offerings. Visitors can compare your plans directly to find the one that works best for them. However, high prices can discourage them from continuing to convert when they don't yet fully understand what you're offering.
The unwritten rule is that you should include prices if you provide inexpensive services, but disclose your prices separately for more premium price brackets.
FAQS
Save your visitors the time of browsing Google and add an FAQ section to your page. This will allow you to deal with specific questions that your potential customers have about your business. Remember, users won't convert to sales if they have unanswered questions.
Not only will the FAQ section improve the user experience, but it's also a great way to better position yourself on Google. This part of the landing page will help you qualify the content as relevant or not relevant to search engines. Learn how to write effective FAQs here.
Improving the message of your page
As mentioned in the Heroes section, the message is crucial in creating a Webflow landing page SaaS with a high conversion rate. The landing page is a purely transactional part of your website, so you want to captivate your visitors. When writing your copy, keep in mind that people don't have a short attention span, but rather a short consideration period and need to be quickly captivated.
Think about it. How likely are you to convert when you need 10 minutes to understand the service? You'll be gone long before you understand what the brand offers.
To create a page with a high conversion rate, you need to follow the following formula:
Increase desire: Make it clear why the visitor needs you and why you are the only one who can solve their problem. Build emotion and excitement and make the visitor feel special. Provide clear value: When you go through multiple SaaS pages, you'll see that the biggest problem is clarity. Most of them have difficulty communicating what they bring. Don't think of your visitors as people of high academic standing, and write as if you were speaking to 6th graders. Aim for simplicity! Eliminate confusion: This is not the time to get super creative and shake up your website. Be clear, be consistent, and don't confuse the visitor. Use simple content and make sure your CTAs are engaging and impossible to miss.
Optimizing for your audience
Before you sell anything, you need to make one thing clear. Who is your potential customer? You can't serve everyone, so you'll need to focus on a specific customer segment. We create landing pages to generate leads from the most specific customer segment possible.
Let's take the example of a Webflow agency. Your customers can be: marketing agencies, law firms, cryptocurrency firms, and manufacturing firms. Even if you're going to create a Webflow page for each of them, all of these businesses are different. Each industry has its differences and needs that you need to address.
The next step is to identify potential issues that your visitors are facing. Why are they on your page and what problem do they solve? To get an answer, you'll need to get a bit more technical. Instead of just randomly adjusting your page, use a heatmap to improve performance. Tools like Crazy Egg or Hotjar will help you see the activity on your page. You'll see what content is ignored and what gets attention, where users click, etc. The next tool to implement is Google Analytics. Set up metrics, see site performance, and identify technical issues with GA. There are a lot of useful tools out there, but implementing these two alone will make a big difference.
After identifying your visitor and their objective, the next step is to determine the level of awareness of your leads. According to the father of copywriting Eugene Schwartz, there are 5 stages of awareness.
- I am not aware that I have a problem.
- I am aware of a problem but I am not doing anything to fix it.
- I am actively looking for a solution to my problem.
- I came up with a few solutions, including yours.
- I am ready to commit to your solution.
With all of this data at your disposal, you now have enough information to create a Webflow landing page SaaS with a high conversion rate. Start writing content, build a landing page, test, optimize, and repeat!
We have reached the end of our complete guide on creating a SaaS landing page on Webflow with a high conversion rate. Today, landing pages are one of the most popular ways to generate new leads. According to HubSpot, brands with 40 landing pages or more can generate up to 12x more leads than brands without landing pages. We're here to help you create a landing page that converts beyond the average conversion rate of 4.2%. We've prepared a checklist that you can follow as you build your next page:
